Investment Management

Our Investment Management Process begins after we have had a thorough discussion to help craft an understanding of your vision and financial goals.  We custom-build investment portfolios tailored to your specific financial needs, time horizon, emotional tolerance for risk, and financial capacity to endure risk and tax situations.

Your portfolio is designed and regularly monitored with the current economic environment in mind.  We consider inflation, deflation, market valuations, and investment styles as we construct your portfolio, in addition to ensuring appropriate re-balancing decisions.


Financial Planning

We believe that planning starts and ends with your goals and objectives in mind. Our holistic process is a thorough, but simple, way for you to take the right steps toward reaching your financial goals. Throughout our process, you and your advisor will assemble customized recommendations that can help turn your goals into reality.

As part of developing a comprehensive wealth strategy, we incorporate a broad range of topics and tools to focus the financial lens on the areas relevant to your unique situation.  We offer balanced and comprehensive planning that demonstrates the interrelated nature of your financial decisions, while also helping guide choices in support of your short and long-term goals.


As fiercely independent financial professionals, we keep you focused on where you want to go, advise you on how to get there, and remind you of the importance of maintaining a disciplined approach to realizing your dreams.



Our Philosophy

Our team is committed to creating a comprehensive financial plan that is customized to your unique situation. Maintaining long-term relationships and providing expert advice is our commitment to you as we work to formulate a plan that reflects your life, goals and personal legacy. Periodic reviews and adjustments allow your goals and objectives to evolve as part of your relationship with CLF Asset Management.

999 Fourier Dr. #301
Madison, WI 53717